Markups in Boston are just generally significnatly lower than in LA and NYC, even on Newbury Street. You don't see these in the corporate chains like Zegna and Saks, but Louis markups are much lower than Maxfield LA, for example. This applies across the board, from Paper Denim jeans (a GTO-01 costs upwards of $165 everywhere else, were $150 at Jasmine Sola last year) to designer streetwear (A Cloak jacket retailing for $225 in Louis retailed for $265 at Maxfield) to tailored stuff, which frankly, I pay much less attention to. Plus, no tax. Boston - crap selection, good prices. The reverse is true for NYC and LA.