Were they like that when you bought them? Because otherwise, while it doesn't look normal, I think it's more likely to suggest a horrible mismatch between the shape of your foot and the last/size than it suggests bad workmanship. AE will likely take them back regardless, and you should take them back, and try on some shoes in different lasts and size. The 5 last the Park Ave is on is stupidly long and narrow, and will simply never come close to fitting many people.
Thank you very much.
Like I said the topside is fine, literally no creasing. The only problem is the heel and I wasn't sure if this was normal.
They weren't like this when I purchased them, they looked normal without any premature creasing or irregularities.
I purchased them last year around August I believe, so I'm not sure if AE will still take them back because it's been so long? But like I said definitely under 10 wears.
They are a 10-E because my foot is decently wide, but they do bow out towards the top a little bit when I step.