Originally Posted by Lord-Barrington
Seeing well designed ads for well made products really pisses me off too. I mean, what the hell is that all about anyways? Remember when magazines were JUST content?
Oh wait, that was never the case?
I wouldn't call them well designed, as the ad' are the same in every magazine and yes it does, especially the pure amount they have.
When I started buying Monocle they had a appropriate amount of ad's and all of them were targeted for what they called the monocle man and was products that was coherent with the content.
Gradually things started to change and when I stopped buying it, they had ran a Hublot red stone watch ad for 6 months straight and who the hell buys monocle and read about small Japanese companies, thinks hey look it's Rick Ross' Hublot I must own that, as it will work with my Porter bags and Inoue Brothers knit. That was just one of the ad's which annoyed me and made it very clear that things had changed and it was all about Mr. Brulee's PR business and much dough they could pull in from companies with the biggest possible budget.
Another thing witch was pissing me off was those ad ins from Nokia etc. WHY THE F**K would I want to buy a magazine to look at a 29 page Nokia ad, I know that I could just skip it, but that doesn't real change that fact that I find it annoying.
The last issue I bought I counted the ad pages and the editorial and it ended being 60/40 or something in that manor in the ad's favour, which I my opinion is way to much, as I don't buy a magazine for the ad's.
I read a free magazine, which only is distributed to good customers of BMW, Audi, watchmakers, Furniture shops etc. and their ad to editorial ratio is a lot better than Monocles