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My new Logo - for your consideration

post #1 of 43
Thread Starter 
I know that this may not be a good idea for all those sharp tounged lawyers, bankers and attorneys out here may neither be the right crowd to ask nor the most constructive in their criticism. However, I though since some of you are after all my customer base, why not do some very basic marketing research. At the moment I am refurbishing my eBay appearance and this is the first draft for the new logo. I am planing to get rid of the three legged horse, the chinese characters and the other stuff that I thought was cool 5 years ago. The new name is going to be Heritage Clothes and will focus on a sartorial approach to pre-owned clothing.
post #2 of 43
So where can we see this new logo?
post #3 of 43
The colours are a bit Jokerish for my liking.
post #4 of 43
IMO there is a lot of room for improvement.

Kind regards,

Chiton
post #5 of 43
Thread Starter 
Quote:
Originally Posted by CHITON View Post
IMO there is a lot of room for improvement.

Kind regards,

Chiton

Please specify.
post #6 of 43
I like the design but dislike the color. I think you should use some common suit colors like charcoal and navy.
post #7 of 43
I like the design. The colors are bright and do catch your eye. Maybe they need to be changed to another combination to appeal to a wider group.
post #8 of 43
Let's see it in different colors. I agree that green and purple = the Joker.
post #9 of 43
Quote:
Originally Posted by texas_jack View Post
I like the design but dislike the color.
+1. I'd recommend yellow and black. Or orange and blue.
post #10 of 43
First thought:

Birds eating buttons.
post #11 of 43
The logo is nice, but the colours aren't. I also think the text should be in a different place; perhaps across the top or in the middle somehow.
post #12 of 43
how about trying it without the buttons for a cleaner look.
post #13 of 43
I concur on the colors, but then again I have never really liked purple.
post #14 of 43
I work in strategy, and when looking at a logo I must first ask the following questions:

- What type of products are you planning to sell (brands, used, types, etc.)
- Who is your target market
- What is your positioning strategy (what is your corporate identity, what do you stand for)
- What is your branding strategy (how do you wish to be perceived by your clients)
post #15 of 43
The large prominent scissors, R U planning a collaboration with Eric G.
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