Silva-Jones is basically the only fight I could get excited about in the near term. I think a lot of semi-casual fans probably feel the same way, and Im probably done ordering PPV until it happens.
Dana needs to open the pocketbook and get it done, even if it means losing money on that particular card. I think $10,000,000 would start to the the Spider's attention.
The last Sonnen-Silva live gate grossed $7,000,000, which makes me think Silva Jones could bring in $10,000,000. Silva-Sonnen 2 had 1 million PPV buys. Assume Silva Jones could bring 1.5 million buys, thats like $60,000,000 to play with.
Dana could probably offer these guys $20,000,000 each and not come out too far in the hole. I dont think Silva is wealthy enough to turn that down.