first, I think that it is a very very nice looking watch. here's the downside - this is a marketing masterpiece, not a technology or art masterpiece. about 10 years ago some people (I have heard that Swartzeneger was the driving force, but that may be PR bullshit) heard about the watch, that was used in WWII. the origional factory, which was started in the late 19th century in florence, had closed in the late 40's, early 50's. this group of businessmen bought the rights to the name and started producing the watch, outsourcing all the parts and labor, and using the story of the watch being used in WWII as a marketing lever. so the bottom line is this - it is a very nice watch that uses its "story" to overcharge for standard movement and workings. I don't believe that in 20 years it will be a classic, I think that it will date itself to a 5 year period. I actually thought this through alot myself, thinking about buying one, and decided against it, so I am a little prejudiced.