American crew citrus paste is by far one of the best hairstyling products I've used. It's really easy to apply (has a lotion type consistency), and gives a great matte finish without the shine. I've tried products in the past such as Baxter of California wax and water pomade, and the American Crew is far superior in ease of use and hold. I also have the American Crew forming crew, but am not too fond of the smell and it doesn't work as well as the citrus paste.