Quote:
Originally Posted by
freelance robotics 
Does anyone know why they sell Fred Perry there? The Fred Perry image really doesn't seem to mesh all that well with the scenester-kiddie image they're trying to target, but it seems like they've really been pushing it lately and it kind of leaves me scratching my head.
having put in a decent amount of time working for that company (2+ years), i've found the most interesting part to be the corporate culture. dick hayne, the ceo, who magician is right in saying that he (as in, his personal money, not company funds) donated money towards rick santorum's campaign, actually started out very idealistic. the original store concept -- free people, was essentially a thrift store in the vein of today's buffalo exchanges & beacon's closets. there's a
really interesting article in the philadelphia weekly covering his exploits and his ex-wife, who went on to open a "hippy coffee shop" in philly.
anyway, so when the buyers go out and look at new brands, they decide whether or not it would be easier to carry the line in their store, or produce a similar product in-house. this is why the store carries a mix of notable heritage brands, current "hot" brands, and similar, considerably cheaper items produced in-house. it's also a tax issue, which is why companies like barney's also make in-house lines that rarely sell -- it helps factor into their acceptable losses.