Originally Posted by robin
I'd say so. To be honest I was always surprised that they were so cheap. Possible reasons for price increases: * Leather or other raw material prices shot up. * They want to be able to output more by hiring more people. * They simply want to make more money. * They're tired of getting a barrage of emails and phone calls from angry hipsters and i-gents asking where their boat shoes are. I could see them going in the direction of Alden, where they only sell to retailers.
Of those four explanations only the first one is a plausible explanation to a customer and I can't imagine the cost of goods increasing so much to warrant a 50% increase. Increasing workforce to keep up with demand
by all logic should lower prices and making more money is well within their right but it doesn't meant I have to accept it. I appreciate that their shoes are still handmade and in the USA and that the quality is better than the competition but, at the end of the day, they are still casual moccassins with a rubber sole. Is that a staple item that needs to be so artisan in craftsmanship that your average consumer
can justify paying triple than a similar item? I rarely get sticker shock on anything anymore and I'm even considering the cost vs. usage. More than anything, I'm just curious who makes up their customer base. Are 60 year old fishermen willing to drop 2 bills on shoes to walk the dog in? After all, these aren't boots or dress shoes we're talking about which most people would look at as an investment. When the dust has settled, and South Willard, Oi Polloi, and Superfuture have moved on, is their previous customer base that has kept them in business for 100 years going to be ok with a 50% increase? It seems like such a short sighted move. As always though, I could be entirely wrong.