Quote:
Originally Posted by
Coho 
I'm very curious about the target demographics for these Japanese publications. Mostly toward foreign expatriates and non-Japanese Westerners who could care less about the print? The watch magazines make sense as I know several local deep-pocket collectors (All Japanese and two Taiwanese) but for the most part Japanese tourists I've encountered in the US do not normally sport Lobb and TA shirts. The women seem more high scale though.
They don`t target foreigners or expatriates at all. These type of magazines are all for 30s and up men with a little extra money. I understand that the image of a typical Japanese is the tourist with the camera hanging down the neck, but in reality they are much more fashion conscious that the typical American.
The men spend just as much as women on all the brands like LV, Hermes, Gucci, etc., helping to make Japan the #1 market for these lux brands. That leaves a lot of space for the brands like Lobb, TA, etc. to get their share of the lucrative Japanese pie.
Even all the the popular bespoke tailors from Naples that are mentioned here visit Japan on a regular bases to service their Japanese clients. Outside of Naples, Japan is the #1 market for all of these tailors. Some even have stores in Japan (like Rubinacci, Pirozzi, etc.). Of course, all the Kiton, Attolini guys have many stores and visit too.
I wonder if there is anything you can`t buy in Japan in terms of bespoke goods, men`s clothing type of stuff.
Another mag worth adding to the list is UOMO. Not as classic as the others, but still good to browse through the pics. If you like to mix more fashion forward stuff with classic, then this mag is actually perfect.
Order Total: ￥ 4,786 MEN'S EX (メンズ・イーエックス) 2008年 07月号 [雑誌] ￥ 743 - Quantity: 1 - 在庫あり Condition: new Sold by: Amazon.com Int'l Sales, Inc. Gift options None 
