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Kiwi being branded

post #1 of 3
Thread Starter 
Kiwi polish NYT Interesting article.  Requires login to NYT (free registration).
post #2 of 3
Perhaps at least it will inspire some people actually to shine their shoes.
post #3 of 3
I like the taglines on their new ads: "The difference between 'Here's my number' and 'Here's my real number.' " "The distressed look only works for jeans." "Dull shoes counteract polished résumés." "Hey. A topical cream that really does make you more attractive." "Men, your shoes should be polished regularly. Also, your sleeve is not a napkin." "Raise your chance of dating a supermodel from 0 to 0.001." "Unpolished shoes are the open fly of footwear."
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