I like the taglines on their new ads: "The difference between 'Here's my number' and 'Here's my real number.' " "The distressed look only works for jeans." "Dull shoes counteract polished rÃ©sumÃ©s." "Hey. A topical cream that really does make you more attractive." "Men, your shoes should be polished regularly. Also, your sleeve is not a napkin." "Raise your chance of dating a supermodel from 0 to 0.001." "Unpolished shoes are the open fly of footwear."