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Article on Name Brands

post #1 of 5
Thread Starter 
http://abcnews.go.com/Business/CSM/story?id=287896 I know this definitely ain't the first sotry about this and definitely not the last. I understand the whole point of making money but what do you feel about this designer/fashion houses going mainstream to peddle goods to the average consumer? I think Target started this whole trend? Do you think that this trend will eventually lead americans to dress better like they do with our neighbors across the pond?
post #2 of 5
Quote:
"Affordable luxury is the idea that a vast middle-income consumer is trading up in two or three categories of goods," he says. "These products ... leave the consumer feeling richer and more emotionally taken care of. Think cars like the BMW, handbags from Coach, lingerie from Victoria's Secret, coffee at Starbucks." "But there is danger in becoming more approachable," says James, the San Francisco strategist. "With more people buying into your brand, it begins to have less cachet."
This is the crux of it. Too many of these companies will go overboard and lose their cachet, which to me is an important trait to keep for SOME things, not all.
post #3 of 5
It is isn't the wider availability of luxury, it's simply creating an illusion of luxury. There is nothing particularly luxurious about a C-class mercedes or any Tommy Hilfiger product I've ever seen. It's just the cheapening of prestigious brands. Do I really care? No.
post #4 of 5
What the hell is "˜entry-level' Cartier anyways? What's next? $55,000 Rolls-Royce? "˜Cheap' Gulfstream V's? Jon.
post #5 of 5
Quote:
It is isn't the wider availability of luxury, it's simply creating an illusion of luxury. There is nothing particularly luxurious about a C-class mercedes or any Tommy Hilfiger product I've ever seen. It's just the cheapening of prestigious brands. Do I really care? No.
I remember when the cheapest Porsche cost about $60k (968 in 1995), now its 2004 and the Boxster costs about $40k...who thinks the base Boxster is as well built / has better components / is faster than the base 968? Jon.
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