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The Rubinacci Thread. - Page 258

post #3856 of 4251
Quote:
Originally Posted by dopey View Post

I wore it one day (not Halloween) on the subway in a tweed suit with a tweed cape (an Invertere Inverness) with a pipe in hand, reading a book. It was hilarious. Sort of like entering a crowded elevator, standing in front and facing rear.

That makes two of you now on Styleforum.
post #3857 of 4251
Quote:
Originally Posted by F. Corbera View Post

Quote:
Originally Posted by Despos View Post

Saw the Schiaparelli / Prada exhibit at the Met yesterday. Would recommend. I was actually quite inspired by it.

She did some things that I still have that were inspired by a Tahiti trip that she made. Did you see any of those?

Maybe, not sure what those pieces might be.

Quote:
Originally Posted by dopey View Post

Quote:
Originally Posted by Despos View Post

Saw the Schiaparelli / Prada exhibit at the Met yesterday. Would recommend. I was actually quite inspired by it.
I am the only one in my family who hasn't been, though I have looked through the catalog and another Schiaparelli book. Schiapparelli deserves her fame. Miuccia Prada does to, though to her credit but fashion's "loss", she took advantage of the opportunity to go for the big volume, big dollar market.

After thinking about the exhibit you get a pretty clear picture of who Schiaparelli is as a designer and who Miuccia is as a person. The whole idea behind the comparison of these two as an exhibit is brilliant. Best exhibit of the last 3 or 4 at the Met, to me.
post #3858 of 4251
My wife bought a jacket at Peter Elliot with the label "Amina Rubinacci, Naples."

Same family?
post #3859 of 4251
They will be in the new place September 1. I'm visiting in mid Oct and will take pics.
post #3860 of 4251
Quote:
Originally Posted by coolpapa View Post

They will be in the new place September 1. I'm visiting in mid Oct and will take pics.

 

I hope I'll be there then as well. The London store is also expanding, will be launching in October. Hopefully there will be some launch parties to attend icon_gu_b_slayer[1].gif

post #3861 of 4251
Quote:
Originally Posted by mafoofan View Post

Quote:
Originally Posted by whnay. View Post

It is true - new space opens in September.

Wow. Big news. And sad. The old, original space was very special.
Quote:
Originally Posted by F. Corbera View Post

If A&S can move, I don't see why Rubinacci can't.

I think you're missing the point. It's not that they simply can't, but that it's surprising after so much recent investment in their current location. A&S did not buy up the floor above their old store, doubling their square footage, build a brand new workshop in the acquired space, then move two years later.


It makes all sense, both economically and marketing wise.
Quote:
They had a big offer from Prada and sold the location, the tailor room remain at the upstairs of the current building.

That is interesting; for an instant it was talked that the move could be linked with a solution a la Panico or Solito (workshop outside of Naples with a showroom/store in the centre) since moving a basically brand new workshop from one central location to another is just impractical.
Given the restructuring effort and the fact that it's a seperately accessible structure it could also make sense economically to keep the workshop as it is.
Anyway, the interview in the article is quite interesting, but I guess that neither my Italian nor my English are good enough to translate the intervista con il stilista. smile.gif (and instead of a shot with whnay at the Party in London they put a picture of Countess Spencer in the article!??!).
post #3862 of 4251
Quote:
Originally Posted by Cravate_Noire View Post

It makes all sense, both economically and marketing wise.

Obviously, it must have made economic sense for them to move. It is not obvious how or why. From the outside, it is surprising.

What does this have to do with marketing?
post #3863 of 4251
Quote:
Originally Posted by Cravate_Noire View Post

Anyway, the interview in the article is quite interesting, but I guess that neither my Italian nor my English are good enough to translate the intervista con il stilista. smile.gif (and instead of a shot with whnay at the Party in London they put a picture of Countess Spencer in the article!??!).

Basically he says that they are investing on HR more than on a trendy location. 40 tailors (the majority is about 30 years old) are in the workshop. Via filangieri is becoming a typical "worldwide brands" street, while Mariano still want to offer elegance and exclusivity to his customers.
Then he explains that Luca, who is the testimonial of Rubinacci, will take care of the customers in Milano, Chiara in London and Alessandra in Napoli. Opening date of the new atelier is the 1st of September.
post #3864 of 4251
Quote:
Originally Posted by daniele6 View Post

Basically he says that they are investing on HR more than on a trendy location. 40 tailors (the majority is about 30 years old) are in the workshop. Via filangieri is becoming a typical "worldwide brands" street, while Mariano still want to offer elegance and exclusivity to his customers.
Then he explains that Luca, who is the testimonial of Rubinacci, will take care of the customers in Milano, Chiara in London and Alessandra in Napoli. Opening date of the new atelier is the 1st of September.

Thanks, that's helpful.
post #3865 of 4251

I hope they will release a another special edition pocket square for the opening! 

post #3866 of 4251
A&S moved because their lease expired and the building owners thought they could make more money if they converted the space to offices.
post #3867 of 4251
Quote:
Originally Posted by Mark Seitelman View Post

My wife bought a jacket at Peter Elliot with the label "Amina Rubinacci, Naples."
Same family?
My wife has a bunch of clothes from Amina.
I was told that they are relatives with Mariano.
post #3868 of 4251
Quote:
Originally Posted by mafoofan View Post

Quote:
Originally Posted by Cravate_Noire View Post

It makes all sense, both economically and marketing wise.

Obviously, it must have made economic sense for them to move. It is not obvious how or why. From the outside, it is surprising.

What does this have to do with marketing?


Ecomonic reasoning is very different in Naples than you would expect (from anyone doing any reasoning at all) smile.gif.
post #3869 of 4251
Quote:
Originally Posted by mafoofan View Post

If they are moving into the 'Rubinacci Vintage' location, it's not a downgrade at all. It's just down the hill a bit and set in its own courtyard away from the street. I don't suspect the move by itself will affect business much. It's not like anybody just wanders into Rubinacci happenstance today and suddenly decides to order a suit.
Quote:
Originally Posted by F. Corbera View Post

This observation has a vaguely Lord of the Rings flavor to it. I know because I recently saw it.
post #3870 of 4251
I don't know if this new space is the same thing Mariano told me about, but when I went to interview him in January, he mentioned that they were expanding into a three floor building, very close to the current flagship. It's supposed to have a conference room, additional workspace for tailors, and a "Rubinacci museum" to showcase some of the garments they made in the 1930s-'50s (including pieces they made for Vittorio de Sica).
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