The Rubinacci Thread. - Page 258

That makes two of you now on Styleforum.

Maybe, not sure what those pieces might be.


After thinking about the exhibit you get a pretty clear picture of who Schiaparelli is as a designer and who Miuccia is as a person. The whole idea behind the comparison of these two as an exhibit is brilliant. Best exhibit of the last 3 or 4 at the Met, to me.

My wife bought a jacket at Peter Elliot with the label "Amina Rubinacci, Naples."

Same family?

They will be in the new place September 1. I'm visiting in mid Oct and will take pics.

 

I hope I'll be there then as well. The London store is also expanding, will be launching in October. Hopefully there will be some launch parties to attend 

It makes all sense, both economically and marketing wise.

That is interesting; for an instant it was talked that the move could be linked with a solution a la Panico or Solito (workshop outside of Naples with a showroom/store in the centre) since moving a basically brand new workshop from one central location to another is just impractical.
Given the restructuring effort and the fact that it's a seperately accessible structure it could also make sense economically to keep the workshop as it is.
Anyway, the interview in the article is quite interesting, but I guess that neither my Italian nor my English are good enough to translate the intervista con il stilista. (and instead of a shot with whnay at the Party in London they put a picture of Countess Spencer in the article!??!).

Obviously, it must have made economic sense for them to move. It is not obvious how or why. From the outside, it is surprising.

What does this have to do with marketing?

Basically he says that they are investing on HR more than on a trendy location. 40 tailors (the majority is about 30 years old) are in the workshop. Via filangieri is becoming a typical "worldwide brands" street, while Mariano still want to offer elegance and exclusivity to his customers.
Then he explains that Luca, who is the testimonial of Rubinacci, will take care of the customers in Milano, Chiara in London and Alessandra in Napoli. Opening date of the new atelier is the 1st of September.

Thanks, that's helpful.

I hope they will release a another special edition pocket square for the opening! 

A&S moved because their lease expired and the building owners thought they could make more money if they converted the space to offices.

My wife has a bunch of clothes from Amina.
I was told that they are relatives with Mariano.

Ecomonic reasoning is very different in Naples than you would expect (from anyone doing any reasoning at all) .

I don't know if this new space is the same thing Mariano told me about, but when I went to interview him in January, he mentioned that they were expanding into a three floor building, very close to the current flagship. It's supposed to have a conference room, additional workspace for tailors, and a "Rubinacci museum" to showcase some of the garments they made in the 1930s-'50s (including pieces they made for Vittorio de Sica).