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Old School Abercrombie - Page 2

post #16 of 35
The closest equivalent to the old AF is Beretta, and I like Beretta very much. In England, it is Lillywhites, and I wonder what they sell.
post #17 of 35
Thread Starter 
Any chance A&F will "wake up" after the current trend wears old?
post #18 of 35
Dr. Bresch: I dunno if you can rightly say that the closest counterpart of Abercrombie is Beretta. Beretta is first, foremost and always a firearms company that in recent years launched a line of clothing and some other ancillary gear. I had dinner a few years ago with Hugo Beretta, the present head of the firm. Quite a few gun companies, like Beretta, have lines of clothing and related gear. Some license their names, others market them directly. Probably the most successful has been Browning. They have an extensive line of outdoor clothing and other gear. However, all of it is strictly practical hunting clothing that would be of no interest to habituees of this forum unless they were enthusiastic outdoorsmen. I think the old Abercrombie was much more generalized than Beretta, and they certainly weren't tied into a single brand of firearms...excellent though most Beretta products are.
post #19 of 35
Quote:
Any chance A&F will "wake up" after the current trend wears old?
No. I think some people are missing the point here. They didn't change their product per se to meet a specific fashion trend; they actively chose to change their product in general by changing their target audience. That's the big shift here. They now make clothes for young people. That's the change. I'm not sure what you all mean when you talk about specific "trends" and imply that when these clothing trends end, you will see A&F returning to its roots. That's not what's going on here. Certainly, the trend in young people's clothing will change, but all that means is that A&F, if they continue with their current (extremly lucrative) business model, will adjust their designs for young people accordingly. However, the "trend" of young people wearing different clothing than older people will, unfornately, never wear old. Thus, a change in fashion for teenagers and 20 year olds isn't going to make A&F go back to making boots and camping gear... It's jut going to make them make a different kind of tight girls tanktop and cargo jeans.
post #20 of 35
Thread Starter 
Did most of the outdoors companies do this.? (Eddie Bauer, L.L. Bean, etc.) Also, how did their clothing styles compare to each other?
post #21 of 35
A & F used to sell high quality safari clothes for the well-heeled traveler. They also sold Rolex watches before they were common as well as leather animal ottomans from Omersa of England. Now they are a clothing retailer that only has the name in common with the past heritage.
post #22 of 35
Quote:
I think the old Abercrombie was much more generalized than Beretta, and they certainly weren't tied into a single brand of firearms...excellent though most Beretta products are.
I've never had the chance to shoot a signature Beretta 9mm, but I can attest to the tasteful outdoor/country clothing I've seen.  I bought my dad 2 shirts at a sample sale for Xmas.  Great fabric, mediocre construction, and really pretty buttons (albeit trocas).  I might drop into the NYC store to check out the outerwear after the holidays... until then, back to the books. EDIT: Mr JLibourel exactly which magazine do you edit?
post #23 of 35
Quote:
Quote:
(shuman @ 05 Dec. 2004, 7:30) Any chance A&F will "wake up" after the current trend wears old?
No.   I think some people are missing the point here.  They didn't change their product per se to meet a specific fashion trend; they actively chose to  change their product in general by changing their target audience.  That's the big shift here.  They now make clothes for young people.  That's the change.  I'm not sure what you all mean when you talk about specific "trends" and imply that when these clothing trends end, you will see A&F returning to its roots.  That's not what's going on here. Certainly, the trend in young people's clothing will change, but all that means is that A&F, if they continue with their current (extremly lucrative) business model, will adjust their designs for young people accordingly.  However, the "trend" of young people wearing different clothing than older people will, unfornately, never wear old.  Thus, a change in fashion for teenagers and 20 year olds isn't going to make A&F go back to making boots and camping gear...  It's jut going to make them make a different kind of tight girls tanktop and cargo jeans.
I'm quoting you all over the place tonight.. Didn't A&F go bankrupt in the early 90s or something, and this was how they decided to start making money with the company? That's what I heard somewhere. I am sure that just like Eddie Bauer and Gap who had their days in the sun, A&F will dwindle off a bit in a few years. The lifestyle they sell will seem tired, and people will look for a new one. I don't know how it happens, but it consistently does.
post #24 of 35
Quote:
I am sure that just like Eddie Bauer and Gap who had their days in the sun, A&F will dwindle off a bit in a few years. The lifestyle they sell will seem tired, and people will look for a new one. I don't know how it happens, but it consistently does.
I'm hoping that Filson doesn't change too much more, but won't hold out hope.
post #25 of 35
I've always wondered why the old headquarters for AF was in NYC. When I think of the hunting lifestyle, I don't associate that with NY. It doesn't seem as authentic as having the store located in somplace like that tourist spot in Wyoming. Then again, I don't understand why Walmart originally focused its growth in small, southern towns. I don't know if the old BR was faux, or anything. After all, Bruce Boyle in his book praised the company.
post #26 of 35
JLibourel, you have to visit the Beretta boutiques to know what I am talking about. I am familiar with the goods Beretta sells at sporting stores, and these are not their best items. Beretta boutiques, at least the one in NYC, is a miniature [old] AF, and in fact this is exactly what the family intended. Some of the Beretta clothing is tailored by Brioni. I have a pair of beautiful suede hiking boots I bought from the NY boutique.
post #27 of 35
Ca. 1990, A&F was purchased by Les Wexner (central Ohio's only billionaire) and the Limited but kept as a separate entity. Headquarters are in New Albany, Ohio, just like Limited, Express, Limited Too...
post #28 of 35
Quote:
I'm hoping that Filson doesn't change too much more, but won't hold out hope.
I didn't know Filson was entering the lifestyle marketing game. I dig their stuff, couldn't say I could see it going "mall."
post #29 of 35
Quote:
Then again, I don't understand why Walmart originally focused its growth in small, southern towns.
Obviously it was a masterful strategy as they are now the largest retailer in the world. As has been mentioned, the current A&F soft porn mall company bears no relation to the venerable NYC one. They merely share a name. The current A&F has no roots to go back to.
post #30 of 35
norcaltransplant: I am the editor of Gun World magazine and have been since early 1999. Before that I was with Petersen Publishing from 1979 to 1999. I was on staff or a regular contributor to Guns & Ammo magazine throughout that time and did their "Strictly Handguns" column from 1985 to 1999. I was also the editor of Handguns magazine from 1986 to 1999. esquire: You should remember that New York was very much the metropolis of the nation in those days. Many rich outdoorsmen lived in and around New York. The Adventurer's Club and the Explorer's Club were based there. Outdoor "celebrities" like Theodore Roosevelt and Roy Chapman Andrews lived in the vicinity of New York, and before the days of universal air travel, every American who travelled internationally was likely to pass through New York with some regularity.
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