Interesting comment, Stu. I am familiar with loss leaders in retail foods (sugar and milk), but had never thought that there might be loss leaders in retail fashion. Can you think of some loss leader examples in that you have seen in men's retail?
When I used to make all of Alexander Julian's shirts, they would come in with a special project once annually. That project involved: How could we make a shirt which would look like
one of their regular shirts, but in a cheaper fabric and with a much cheaper CMT cost. Without getting boring, let's just say that there are ways to do this. These shirts, which looked normal in every respect but cost them about 40% of their usual, had three destinations: 1] The annual AJ sample sale 2] The AJ outlet store in Conway, NH 3] Nordstroms FWIW.....