Originally Posted by Journeyman
I am particularly irritated by "to grow" when used in a sentence such as "We plan to grow our business by 30% this year."
What's wrong with saying "increase", for example?
Using "grow" in the sense of "grow the firm" not only sounds awkward, it also seems to have pervaded virtually all corporate press releases that I read nowadays.
What about build? I like build.
I always hated grow when I was working for a small .com back in 2000. But I thought all companies that used words like 'grow' all fell apart during the .com crash when the rest of the world realized that a .com company didn't do anything other than come up with stupid buzz words?
I also hate leverage. It puts me in mind of some wanker trying to take advantage of something without having to do any work.
"We're going to grow the business by synergising our marketing and customer service departments and leverage that against the current customer culture." - Sound like a total tosser.
"We are going to build the business by increasing communication and sharing business processes between the marketing and customer service department. We will then be able to attract and keep more customers." - Sounds like you know what the hell you're on about.
Originally Posted by Thomas
Action Item. As in, will you own this action item?
It doesn't annoy me that much but I wonder why "task" or "job" aren't good enough.