It might be tougher for you to accomplish this as a brick and mortar operation than Carlos, FIH, and Rider who I believe all have websites we can access to view wares. A particular review of Jay Kos re: on another thread immeadiately popped into my head to with this subject. Here's the quote:
I would agree with everyone here. Prices are somewhat insulting, not only Jay Kos believes his customers are not savy enough to take a plane overseas but also are incapable of crossing a block to find the exact same clothing or shoes for much less and on Madison. The owner himself was not the most pleasant individual, when I inquired about the price of a beautiful cashmere 3 buttons jacket, he gave me an outrageous price. I sighted and thanked him and moved on to another rack, he looked at me and said "Your hermes briefcase cost much more than this jacket, why not try it?". I snapped back that at that price the jacket should not be tried on but made for me. He retreated to the back of the store. That was 2 years ago and I will most likely never set foot again there.
I personally would do the same thing. What is most important in your position is to educate vs. making the hard sell. Especially in a removed situation as the www creates, just think of how tough it is to convey tone over an email. Carlos, FIH, and Rider's presence here greatly educates all of us b/c they know their subject literally inside and out. Demonstrating this knowledge would most likely make me gravitate to a seller like them. The fact they may have sales as a result of their contributions is perfectly fine with me. My $.02