Bah. Centurion, Titanium, Black, what next? The Uranium card? The Cesium card -- the card with a short half-life that burns a hole in your pocket? Rewards cards are one thing. The escalating levels of elite cards is pure hype, a drive to get wannabes and nuvos to run up more consumer debt in their attempts to hit some kind of plastic elite. Does anyone use those credit card concierges much? Â Departures is a nice magazine, but is it worth the $300/year Amex Platinum fee? Â Remember when a Gold Card was a big deal? Â The truly wealthy and entitled (and less status-insecure) don't give a damn what color their card is. I once as a Diner's Club member (big in Japan, incidentally) visited one of their dozens of free members-only lounges across the globe, at the New Otani, where I was waited on hand and foot and could flip through the Neiman Marcus catalog. That was a card with only one level with superb service though accepted in very few places (surprisingly, Neimans takes it along with Amex and that's it). Â I don't think any other credit card company would give me a free Coke. johnapril: I was waiting for you to write, "... priceless."