Originally Posted by carlhuber
Clearly you folks ignored my post about working with an actual graphic designer. Note I didn't say work with a print shop. I said work with a designer.
We have stock libraries of thousands of fonts. And we know how to use them. (I have a gun and I'm not afraid to use it?) Helvetica and futura are crap - they look like everyone else's fonts - because they are everybody else's fonts. Chances are if you've heard of it...it's boring.
Yes, but how much 6-point type do you really need?
Branding and identity are some of the weirdest things to pay for - especially a new company. Always loved and hated it. Loved it as an expression of the company's soul and hated it as though it might be like a photograph that somehow fixes and steals that soul.