post #1 of 1
Thread Starter 
Hi,
http://cargopants.com/
Last 2+1/2 years financial details is available for interested party.
[domain name+source code+whole website+full inventory]

Description:
This is a great opportunity to break into or expand a current apparel business with a profitable online store. Owner is hesitant to sell, but needs to dedicate time for other business ventures. ENTIRE APPAREL INVENTORY INCLUDED WITH PURCHASE.
Present business model is to capitalize on popular brands and leverage them as useful keywords to drive traffic to the site. So, site is primarily aimed at customers looking for trendier and casual oriented boutique brand clothing that include a selection of cargo styles. No reason that cant be expanded upon and include a wider selection of items at various price points.

This model has achieved present earnings but site has not been updated as of late with an even wider selection of items in order to really add more momentum to this proven site. A lot of room for growth! Sales could conceivably be much higher with a fresh approach. With more cargo selections and a complete transfer of accounts to new owner for very hot brands, this site should really be positioned as an ongoing business rather than just a domain.
Seller will also include 90 days of free training to operate admin for site. High volume of technical and e-commerce knowledge is not needed to operate site. A simple grasp of computers and basic business acumen should be adequate. Seller will train on the rest! Check our appraisal link at bottom of ad. Comprehensive site appraisal, all web stats and sales figures available upon request to serious prospective buyers.

Revenue Details:
All brands on site were purchased in L.A. Fashion District and are virtually all boutique brands. Typical mark-up for these brands is about 2.2 to 2.5 so an item costing $50 would be sold for between $110 to $120.
Pricing is currently at sale pricing but it doesn't need to remain there and site can go way deeper in cargos to boost sales. Present business model is to capitalize on popular brands and leverage them as useful keywords to drive traffic to the site. So, site is primarily aimed at customers looking for trendier and casual oriented boutique brand clothing that include a selection of cargo styles. No reason that cant be expanded upon and include a wider selection of items at various price points.
This model has achieved present earnings but site has not been updated as of late with an even wider selection of items in order to really add more momentum to this proven site. A lot of room for growth! Sales could conceivably be much higher with a fresh approach.
With more cargo selections and a complete transfer of accounts to new owner for very hot brands, this site should really be positioned as an ongoing business rather than just a domain. By simply operating with current brands and at current levels, a new owner can likely count on a NET of between $3,000 and $4,000 per month if they are purchasing new inventory.
Since sale comes with inventory, which at current sale price, each item has average retail value of approx. $30 giving inventory retail value at approx. $22,500 ALONE...and this is at 50% off acceptable retail value since inventory is fresh given category it's category. This will give new owner a head start for achieving ROI at faster rate. Great value all around.
Traffic Details:
All revenue comes as result of keyword hits so the ad budget is virtually nil. Cargo Pants is a very popular search term and site ranks number 1 on first page on Google and page two on Yahoo for that search term. The site is currently loaded on Google Sponsored Links but it is rarely used. 99% of all site sales have been as a result of natural keyword links. Only recurring costs are shipping and monthly hosting. This is a site with a very high potential for future growth.
An amazing 84.6% of all traffic comes from direct address input or bookmarks....this means people look for the site by name first rather than through online searches.
13.1% comes from Search



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