Thanks Drizz :-) Fit is definately not "MooMoo-esque' like most shirts cut for the American market (and/or Roseanne Barr). The 17 is a Euro size 43. I'm built a bit like a pit bull and they fit me well. I got to hate the typical 'tent' cut back when I was a 46 chest and a 32 waist. Now that I am a fat lardass whose closer to normal proportions they still fit nicely but they would pretty much be useless if your waist is significantly larger than your chest. I've been locked into mad scientist mode working on the new line the past few weeks and we'll be in Italy Thursday for a week to finalize the new lines. Generally speaking my gripe has been that to carry the fabrics I want it costs me a fortune to stock 2-6 each in a 10 neck sizes, 3 sleeve lenghts, two cuffs, etcetera - right away one fabric explodes into 100 SKU's and naturally everyone wants a differnt collar or a pocket or a 34.56781" sleeve (some of you evil folks call me up with such requests not because you REALLY want them but just because you know I will obsess about it, dontchya???) Our thinking (be afraid, i'm thinking again) is to up the ante a bit and start offering more fabrics on the ridiculously high end and do them made to measure. I'm working with a little shop outside Napoli on a MTM program so that rather than buying 150 meters of the 2x200's that cost a fortune and have 2-3 patterns I want to buy 15 meters at a time of more fabrics, deliver them to my shop and then take orders where customers can pick fabric, collar, cuff, pocket, monogram etcetera. We'll also do a new generation on our RTW collection with about 16 changes to the shirt, about 3 of which you'd actually notice unless you are an anal-compulsive nitpicker like Jill says I am. Costwise, there is no desire or ability to compete with the Jantzens out there. Prices will be $150 to $250 probably (have found a few fabrics that would go over $300) but my interest is in having the best shirt, not the cheapest. Well, I take that back - if you want the best shirt, you call Alex and get bespoke. My target is the folks you see at the $300-$600 range in ready to wear but made to measure for a better fit. The main thing is fabric... the good stuff can literally cost 10 times what the cheap cloth does (or more) but (IMHO) it is worth it. If folks want average I figure there are 500 competitors in that market, most with more capital and ad budget than I have so I want to do what they can't... like D & J Andersen's 170's linen for spring or some of the 2x200s and ultra silky stuff we are using now. More on this next week when we get back from Italy... most of the trip will be devoted to tie silks, found a few very small mills in Como who can meet some specific needs that I'm wrestling with :-) Bringing the digicam this time (Jill forgot to pack it last time, her fault her fault..) so we'll report on the latest windows, Milan has great windows.