And to be honest, I always envision myself as my best customer. Would I want to pay retail for the quality, handmade items I sell? My answer is a resounding NO. That's why I LOOK at the items in retail shops and BUY them on sale at discounters and Ebay.
How much money do you make? (Rhetorical question). Haven't you ever walked into a high-end store, saw the Belvest, Kiton, Borrelli, Purple Label, etc. stuff -- in all cuts and fabrics, as opposed to the limited selection you get at Filenes, etc. and on Ebay -- and just wondered, "Wow, wouldn't it be great to just be able to buy things like this, at this store, for full retail without thinking twice about it?" Well, there are lots of people who actually live that way. These are the customers I want. These are the customers who would be fun to sell to (even if they are demanding). I was in Polo about three months ago, and the sales guy said that someone had been in the store an hour before me and bought 20 MTM Purple Label suits, plus an additional 5 OTR. Can you imagine that? Now, that is exorbitant, but it just shows that there must be lots of people who would go in and make a purchase 1/8 that big. "Do what you love" is a mistake? I'm sorry, but I just don't see it. Sure, work will be work; but it won't be AS BAD if you are working in a business you really love. In fact, it may be SUBSTANTIALLY less bad. And that beats having a job you don't really like at all and finding solace in a "hobby." Plus, when you do a job that you don't positively hate, you will do it better, which is why I think those on this board could run a store better than someone like Trump could.