I'm not sure that this brand knows what the hell it's about these days. I walked into their store on Fifth Avenue today to check out a cardigan I saw in the window. I was confronted by a wall of sweaters, ala Uniqlo, but all with the Gant logo and name. I'm guessing that this was the comparable line to RL's Rugby, but the logo will not make it work. The back of the store was set up like a Polo store, with comparable merchandise, though the sportscoats look a little better tailored. This seems to be the GNH store. Finally downstairs is their adult clothing. In presentation this seemed to be a little more fashionable than BB/HF sportswear - but the prices were RLPL. The cardigan I was looking for turned out to be cashmere and $650.
Overall the store and stuff was not really placeable on the spectrum of American sportswear ranging from J.Crew to RLPL; though pricing was continuously higher than I expected, even after living in New York for seven years. This confusion, combined with their lack of online presence, leaves me with the impression that this brand will remain a niche in the US.