yerfdog
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The Shrinking Advantage of Brands
Posted by Umair Haque on February 15, 2008 11:23 AM
Quick - what's the top brand in the world? Coca-Cola? Nope. IBM? Nope. One of GE's stable of brands? Wrong again.
All these players are near the top. But the most powerful brand in the world today is, according to the gold standard of brand valuation, Millward Brown's Brandz report, Google. ...
My favorite example is the What Are You Wearing Today thread at Superfuture, a fashion microcommunity (sorry for the unwanted attention, guys ). It's literally thousands of pages of connected consumers posing, checking each other out, and telling each other if cool brands actually make them cool - or not.