Originally Posted by Bhowie
Fuck "premium". The perception of premium and a legit sales force is what you need. Once you have a decent sales record find bigger money to get thy marketing budget you need. Grow, grow, grow. I'm a firm believer in brand building the old fashioned way. There have been many, many brands that money was thrown at them that didn't work.
My little kwilk is all grown up. He doesn't have a souls and he knows what he is talking about.
Ultimat Vodka. Was at a big wine and food tasting event a few years ago and these guys have a "premium" sales force present telling everyone it's so good because they use "all three grains." I read the label and they use wheat, rye, and potato. It really bummed the pretty girls in tight skirts with vapid stares out when I told them that potato is not a grain. 100% true story.