Originally Posted by jaychiz
so what's the gimmick exactly? you make it sound like the entire line is a gimmick, you've basically covered every special run model they've created in 4 years of releases.
they do it because they can and they know their market wants something different than they've been offered in the past but as the user base grows people will find their base model pair isn't so rare so they look to collabs and interesting materials to entice their committed users IE something like deep indigo's which were pretty unique when first released, now have 7-8 seasons of release
brandon is smart as shit, he knows one's going to own 3 pairs of deep indigos, much like APC is always creating seasonal NS and PS on top of their black and indigos
Actually, all of the models he listed were just from the past year, and he didn't even list anywhere near all of the special run models they did in just that time period. In the past 4 years, N&F has done countless more "gimmick" models (stainless steel, kevlar, camo, blanket-lined, flannel textured, citrus weft, red weft, green selvage, big slub, natural indigo, frankenstein, indigo/indigo, elephant, 21 oz., 24 oz., Momotaro collab, Big John collab, Oni collab, nep selvage, tweed selvage, etc., etc.)
Let's face it, the forte of this company is to offer a wide variety of experimental denims at an affordable price.