Given the increasing interest in the Naked and Famous brand I am including some additional pictures and information. I truly believe that the attractive retail prices will introduce many uninitiated to not only selvage but quality raw denim. The market currently purchasing raw denim in the $120-140 price point can use Naked & Famous as a stepping stone to higher priced jeans like Sugar Cane, Samurai, and Full Count.
Blue in Green in NYC will receive their first Naked & Famous shipment in the next week or two.
This is their standard Indigo Selvage (13 oz; approximately $120 retail):
Big Slub Indigo Selvage front and bank (18 oz, high flame character, approximately $150 retail):
Black Selvage (13 oz, approximately $120 retail; my apologies for the bad photo):
Vintage Blue Selvage (15 oz, approximately $130 retail):
If one thinks of these as fashion items then the Vintage Blue is probably the most fashion forward (to take it further I think this shade and its variations are very trend right). But at the end of the day what Naked & Famous offers is a wearable showcase of beautiful fabrics at amazingly low prices. One of the reasons for that, as I understand it, is the Canadian factory where these garments are sewn is owned by the family of Brandon Svarc, proprietor of Naked & Famous. Nor are the garments washed (a huge cost contributor). The other reason is the construction, though solid, is not superbly complex (the current collection does not have hidden rivets --but neither does it have expensive, loud embroideries). Some of the details found on $200+ garments are not present. But did I mention their entry level indigo selvage Japanese denim jean is targeting a retail of $120?? Isn't that more easy to swallow for your True Religion-wearing friends?
When asked about the where the funky name and artwork comes from Svarc replies:
The name Naked & Famous is meant to be a satirical view of our celeb obsessed society. The owner wants to make fun of "Hollywood" and "glamor" brands that cost $300 and up only because Jessica Simpson wears them and not because they are higher quality.
The logo is reminiscent of 1950's Pop-Art. Lichtenstein and Warhol made satirical paintings of mass media and the "ideal blond" to make fun of society. Naked & Famous aims to do the same.
Packaging and concept is great. The sewing on the lower back pocket of the Vintage Blue Selvage jean is really bad. Not a good sign when QC like that is in a promo image. "Fire the stylist, photographer or someone because that's not good".
alright. I spoke witht Brandon the onwer and we struck a deal.
I will being carrying the brand and we will see how it does.
Henry Wong says the fabric is GREAT and so does Brandon.
Henry is the product manager for cone denim the guy knows his shit.
The price is right for a no frill jean and that's what this brand is about.
I will let everyone know when it arrives.