they're good jeans. The direction going forward is very preium with some cool technology being used. They are phasing out a lot of what everyones remembers them as and are going a little more nudie/diesel-esk.
I have a pair that was my first premium pair of denim I ever got, I paid too much for them. I only wear them when I want something extra comfortable because the denim is really soft and they are very loose fitting bootcut. One thing I don't like about them is the fade lines that they put going down the outer seam. I see this on a lot of their jeans and are the only people who do it that I have noticed.
Most of their washes are hideous affairs.
Appear to be decently constructed from what I can tell, though...
I stay away from them because of the ridiculous washes + the fact that I don't want to be associated with the DBs I see cruising for chicks in AGs in the clubs.