I love nice dress shirts I make pretty darned nice dress shirts. I know dress shirts. Alex's shirts are the best I have ever seen, period. The clients that Alex and I share all say the same thing - If Alex doubled his price they'd still buy all their shirts from him. Whether the shirt is that much better or not isn't really relevant to them, the fact that they think it is the best, fits best, and Alex provides them with the best service that's why they pay the price. It is kinda hard to put a price on something when it is arguably the best - Alex's business is more limited by his time than it is by his demand. From the Kabbaz shirts I've seen, compared to bespoke shirts I've gotten elsewhere, I would personally rate Alex's shirts as the best you can buy. Is one of his 4 times better than one of mine? I don't know how to measure that. Mine is good - his is the best. More importantly, mine may fit you nicely out of the box and his WILL fit you perfectly. The nicest thing my customers who buy shirts from Alex say about him is this: "When I think it is perfect, Alex wants to go back and change 12 things until HE thinks it is perfect". The best tailors I know are all like that - yes, they care what you think but they are not happy until THEY are satisfied and I think it is fair to say that they are likely to know better. FWIW I know for a fact that some of the clients we share don't really care about a few hundred bucks... or a few thousand really. One client we share probably makes rounding errors in his checkbook that would pay off my mortgage but he likes what he likes and the difference between $300 and $600 to him is like the difference between paying a buck for a cheap beer and $1.50 for a good one - it isn't really relevant. Alex may smack me for this but I also know of several shirtmakers who Alex has spent significant time/effort giving advice and assistance to without charging for his time. I think the best measure is that most of his business is taking care of repeat customers. I've had customers who've had to wait for 6 months to get in to his shop because he was backed up with orders - that kinda says it all.