No hate, but it does undermine the launches. You may be getting the guy in trouble, btw. I mean, does the brand know about this practice? well, in any case, not my business. If he does this, and doesn't warn people not to blow things up, and he gets in trouble for it, well, that's his deal. If he has an understanding with the company, that's also his deal.
I do hate Imperial's back pocket stitching, so the new design is an improvement.