Having worked in drycleaning for 10 years now. I have seen a few jackets that have bubbled. The worst names for jackets bubbling are the higher end of the market. Try and explain that to a customer who has spent alot of money on a jacket. By law, drycleaners must follow the care labels and do so very carefully as you would not be in business for very long if we did not. What can happen is in the fusing process of the interfacing when the jacket is being made, there has not been a high enough iron heat or enough pressure applied. The interfacing may loosen a little on the first and second clean. maybe not enough to notice, but after another clean can become worse and obvious. If the fabrics had not been cleaned properly before the fusing this will not help the bonding of the interfacing. also if you are caught in heavy rain in your jacket and get it cleaned this as well can loosen the interfacing. sadly all of these factors are things the dry cleaner can not predict or for see.