It’s finally time, after two years of hard work, my grand project is set to launch in February. It hasn’t always been easy, in fact it’s been the two toughest years in my career, which makes this moment so much more rewarding. So I would like to start by thanking you for checking out the launch of my brand that has the humble aim of modernizing Made To Measure (MTM) clothing, suiting in particular.
My name is Karin, founder of once a day, a men’s wear brand providing a unique MTM solution. My passion is essentially for design and quality. Being a Swedish designer, I derive my inspiration from the heritage of Scandinavian design, nature, and architecture, creating garments in minimalistic style with great attention to details. For me, design is not a matter of choice, rather a life style.
The concept of once a day has developed over time, as I’ve observed my fiancés borderline vain pursuit of tailored and contemporary fitting suits for a sleek feel and silhouette. There’s a long track record of us purchasing tailored and “off the rack” suits in Stockholm, Copenhagen, New York, Milan, and Hong Kong, without ever really finding the right solution combining contemporary design and the perfect fit, at a great value. Should it really be that hard to find a great fitting suit with a sleek contemporary design, which isn’t compromising quality and tailoring techniques? Of course it shouldn’t - enter once a day.
The once a day suits are designed to show your natural shape, with a great fit, without compromising comfort. We offer suits that are:
- Designed - inspired by Italian tailoring and Scandinavian minimalism.
- Spalla Camicia – our all time favourite Neapolitan “soft shoulder” that - together with a selection of full canvas, deconstructed, and ½ canvas constructions - offers a unique MTM look and fit.
- MTM - All suits are crafted based on your measurements, made to measure, including your preferred length of jacket and pants. Follow the intuitive instructions on how to take the required 17 measurements, submit 3 photos showing the angles of your torso, and 5 weeks later you’ll have a suit expressively crafted for you.
- Attention to Details – we never take any shortcuts. Each suit is crafted using the best trimmings available, Bemberg lining and genuine horn buttons. The Sleeve buttons are of course fully functional.
Both the look and feel of our Suits and Shirts are meant to enhance your very own once a day moments. Looking good is feeling good, allowing you to treat yourself with a moment, at least once a day. A word of wisdom from our friend Cooper: