As a one-brand niche underwear retailer, let me throw in my two cents insofar as the down under below the navel area. I sell boxers 60% to briefs 40%. About half of each style are closed front; the other half with a working fly. White outsells black and navy by about 8 to 1 ... but those who wear the dark colors have absolute disdain for white. Brief sales are higher on the West coast; Boxers are the preferred East coast wear. Interestingly, when the 'all woman' half of the partnership (if there is one) does the ordering, the boxer percentage increases to about 90%. In the boxer category, the majority purchase fitted rather than loose styles. In the brief, short 'hip brief' styles outpace regular lengths. Insofar as fabrications, a distinct majority prefer the flat jersey knit with the ribbed styles a not-too-distant second. Fishnets and piques sell consistently, but constitute a very small percentage of the total. For more than a quarter century, I have sold 98% pure cotton; the remainder being silk or wool. However, since our introduction of the new Pureness MicroModal line last May, its sales have risen dramatically even though very few styles are as yet available. Well, that's it for my brief summary. Then there's the shirts: tank? short sleeve? long sleeve? crew? v-neck? Perhaps another day. Insofar as getting the distaff point-of-view ... no offense guys, but the opinions of only 49% of the population tells only half the story. Princess and Arwen - great to hear from you. Bring It On.