Alfie Zhan
Member
- Joined
- Aug 18, 2012
- Messages
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When u go Luisaviarome, you see Emporio Armani, Bally, Burberry are considering in the category of " contemporary" instead of luxury. Oddly, dsquared2, marni, DVF, those brand are certainly not prestigious at all but considering in the luxury category. Their price point are no more expensive than 3 of the "" contemporary" brand i listed. Putting them in the category of luxury just because they are not a diffusion line?
What is contemporary?
According to http://www.apparelsearch.com/terms/c/contemporary_fashion_collections.html
The retail price usually between $150~ 800.
The contemporary brands fashion market is clearly brimming with a high level of competition. The up-and-coming contemporary designers are forced to continuously compete with older, established luxury brands in the targeting of the younger generation of consumers.
The contemporary market began out of consumers’ need and want to own versatile clothing that could be worn on a daily basis. Stylish consumers were hungry for locating a head-to-toe outfit that luxury brands create, but could be sold at a more reasonable price point.
The luxury industry makes clothing for occasions that are special, not for a woman’s everyday life. Designer collections and Haute Couture lines are great, but trendy women with a little less money to burn needed an alternative. Contemporary apparel is clothing that is accessible, in price and in terms of the way people wear it.
The contemporary category often contains more modern-style clothes compared to the higher end luxury market. The voice of the contemporary industry is a bit more modern and a tad younger (not always, but often).
So what do the brands in this category all have in common? It’s all about quality. Even the most basic item feels luxurious and are finely crafted. Many labels offer a strong brand aesthetic and, in some cases, are almost contenders to leading luxury brands. Contemporary brands need to go beyond simply offering trendy fashion items. Quality fabrics and trimming on all products are important for the brand.
In today’s world many consumers are shopping across categories. The contemporary shopper and the luxury shopper may actually be the same person. Affluent consumers are shopping across categories, and less affluent consumers are shopping up levels as far as they can comfortably reach. As the turnaround of catwalk trends on the high street becomes even quicker, with new items dropping in-store every week, people are turning to these labels for individuality.
Due to the fact that contemporary brands appeal to several groups of consumers, this industry will continue to see global opportunities.
Fashion editors and industry insiders agree that contemporary brands have stolen the limelight and are helping to bridge the gap between luxury brands and main street.
Contemporary brands appeal to both the luxury shopper and the new breed of aspirational shopper. This tier has become a go-to for women who can no longer justify shelling out huge amounts of cash on designer garb. It is also appealing to people bored of fast fashion and who are prepared to spend that little bit extra for something that will last.
Consumers want to feel like they own something special and unique. They want exclusive quality labels that are not mass produced, yet are still affordable. It is important to keep in mind that this category is less expensive then higher tiers such as Haute Couture, but the prices are clearly higher than budget collections.
A great contemporary brand is one with a unique look and feel. Garments and accessories will have interesting construction details and a good-quality finish. The collections are in line with seasonal trends but also incorporate signature items that consumers immediately recognize and associate with the designer brand.
Here are a few more brands to consider in this category:
7 For All Mankind
10 Crosby Derek Lam
3.1 Phillip Lim
A.L.C.
A.P.C.
AG
Alberto Fermani Footwear
Alexander Wang
Alice + Olivia
autumn cashmere
Bailey 44
B Brian Atwood
BCBGMAXAZRIA
Black Halo
BLK DNM
Burberry
Carven
CB Made in Italy
Chelsea28
Citizens of Humanity
Clover Canyon
Current/Elliott
Diane von Furstenberg
EACH X OTHER
ELEVENPARIS
Elizabeth and James
Elie Tahari
Ella Moss
Enza Costa
Equipment
Faith Connexion
Frame Denim
Free Lance
Free People
Golden Goose
Habitual
Halston Heritage
Haute Hippie
HELMUT Helmut Lang
Helmut Lang
House of Harlow 1960
Hudson Jeans
Hunter Bell
IRO
J Brand
J Brand Ready-To-Wear
James Perse
Jay Godfrey
Joie
Just Cavalli
Kain
Kelly Wearstler
KENZO
korovilas
Kurt Geiger
L.A.M.B.
L'AGENCE
LAVEER
Lela Rose
Loeffler Randall
Loma
M Missoni
maje
Majestic
MARC BY MARC JACOBS
Markus Lupfer
McQ by Alexander McQueen
Mcginn
McGuire Denim
Michael Kors
Milly
MM6 Maison Martin Margiela
MSGM Nanette Lepore
Oliver Peoples
Opening Ceremony
Pour la Victoire
Rachel Roy
Rachel Zoe
rag & bone
rag & bone/JEAN
Rebecca Minkoff
Rebecca Taylor
RED Valentino
Robert Rodriguez
Sandro
See by Chloé
Smythe
Splendid
Sophia Webster
T by Alexander Wang
Well , first of all, i was shocked about this article, that the author simply put all of the diffusion line brands together and considering them in the same category.It is just not right . For example, DKNY or Ralph Lauren except for purple lable, retail around $200~500, all of their clothes are made in china, no taste, very mass production, cheap.
Emporio Armani , also considering as " diffusion" and " contemporary" or fall into mid price category( whatever the bullshit description like this keeps going...), are sold around $ 500 to $5000, most of their clothes is made in italy or EU, have a runway in Milano, design by Giorgio Armani himself. How strange, a brand could be a "contemporary" mid price brand but also have a runway and made by Giorgio ,as designer's luxury brand?!
It is totally wrong to put Franch/Italian fashion house diffusion line together in the same category with crap from American or German brand. Because their " parent" is not in the same level all ready, For example, calvin klein top line collection itself, the price point is just around the same with Emporio , far cheaper and less luxury with other european designer brand main line. Nobody care about Calvin Klein or Ralph Lauren in EU or Asia.
Also, Paul Smith is another great example, some people considering it as designer brand , because it is not a diffusion line. But its price point just could not compete with Giorgio Armani , PRADA, or any other fashion house mainline, Paul Smith mainline is selling in a cheaper price than armani's second line Emporio. A "mid price diffusion contemporary "line is more exclusive and pricey than a designer brand , how strange!
Their are way too many brands in the same category, you CAN NOT put them into the same point to talk about, some diffusion line or second line is more exclusive or pricey than "designer" line, some Moderate line is more expensive and better than contemporary line. You should understand the brand itself's position and who its parent is to talk about. Whould you comparing Armani Jeans with Levis , just because they all fall into the category of " moderate"?
what kind of article is this! Totally lack of professional and understanding, most of articles from fashion website the information is crap ,it might be wirtten by some 20s chick who can's afford any fine pieces and never do research at all. Burberry is contemporary?
What is contemporary?
According to http://www.apparelsearch.com/terms/c/contemporary_fashion_collections.html
The retail price usually between $150~ 800.
The contemporary brands fashion market is clearly brimming with a high level of competition. The up-and-coming contemporary designers are forced to continuously compete with older, established luxury brands in the targeting of the younger generation of consumers.
The contemporary market began out of consumers’ need and want to own versatile clothing that could be worn on a daily basis. Stylish consumers were hungry for locating a head-to-toe outfit that luxury brands create, but could be sold at a more reasonable price point.
The luxury industry makes clothing for occasions that are special, not for a woman’s everyday life. Designer collections and Haute Couture lines are great, but trendy women with a little less money to burn needed an alternative. Contemporary apparel is clothing that is accessible, in price and in terms of the way people wear it.
The contemporary category often contains more modern-style clothes compared to the higher end luxury market. The voice of the contemporary industry is a bit more modern and a tad younger (not always, but often).
So what do the brands in this category all have in common? It’s all about quality. Even the most basic item feels luxurious and are finely crafted. Many labels offer a strong brand aesthetic and, in some cases, are almost contenders to leading luxury brands. Contemporary brands need to go beyond simply offering trendy fashion items. Quality fabrics and trimming on all products are important for the brand.
In today’s world many consumers are shopping across categories. The contemporary shopper and the luxury shopper may actually be the same person. Affluent consumers are shopping across categories, and less affluent consumers are shopping up levels as far as they can comfortably reach. As the turnaround of catwalk trends on the high street becomes even quicker, with new items dropping in-store every week, people are turning to these labels for individuality.
Due to the fact that contemporary brands appeal to several groups of consumers, this industry will continue to see global opportunities.
Fashion editors and industry insiders agree that contemporary brands have stolen the limelight and are helping to bridge the gap between luxury brands and main street.
Contemporary brands appeal to both the luxury shopper and the new breed of aspirational shopper. This tier has become a go-to for women who can no longer justify shelling out huge amounts of cash on designer garb. It is also appealing to people bored of fast fashion and who are prepared to spend that little bit extra for something that will last.
Consumers want to feel like they own something special and unique. They want exclusive quality labels that are not mass produced, yet are still affordable. It is important to keep in mind that this category is less expensive then higher tiers such as Haute Couture, but the prices are clearly higher than budget collections.
A great contemporary brand is one with a unique look and feel. Garments and accessories will have interesting construction details and a good-quality finish. The collections are in line with seasonal trends but also incorporate signature items that consumers immediately recognize and associate with the designer brand.
Here are a few more brands to consider in this category:
7 For All Mankind
10 Crosby Derek Lam
3.1 Phillip Lim
A.L.C.
A.P.C.
AG
Alberto Fermani Footwear
Alexander Wang
Alice + Olivia
autumn cashmere
Bailey 44
B Brian Atwood
BCBGMAXAZRIA
Black Halo
BLK DNM
Burberry
Carven
CB Made in Italy
Chelsea28
Citizens of Humanity
Clover Canyon
Current/Elliott
Diane von Furstenberg
EACH X OTHER
ELEVENPARIS
Elizabeth and James
Elie Tahari
Ella Moss
Enza Costa
Equipment
Faith Connexion
Frame Denim
Free Lance
Free People
Golden Goose
Habitual
Halston Heritage
Haute Hippie
HELMUT Helmut Lang
Helmut Lang
House of Harlow 1960
Hudson Jeans
Hunter Bell
IRO
J Brand
J Brand Ready-To-Wear
James Perse
Jay Godfrey
Joie
Just Cavalli
Kain
Kelly Wearstler
KENZO
korovilas
Kurt Geiger
L.A.M.B.
L'AGENCE
LAVEER
Lela Rose
Loeffler Randall
Loma
M Missoni
maje
Majestic
MARC BY MARC JACOBS
Markus Lupfer
McQ by Alexander McQueen
Mcginn
McGuire Denim
Michael Kors
Milly
MM6 Maison Martin Margiela
MSGM Nanette Lepore
Oliver Peoples
Opening Ceremony
Pour la Victoire
Rachel Roy
Rachel Zoe
rag & bone
rag & bone/JEAN
Rebecca Minkoff
Rebecca Taylor
RED Valentino
Robert Rodriguez
Sandro
See by Chloé
Smythe
Splendid
Sophia Webster
T by Alexander Wang
Well , first of all, i was shocked about this article, that the author simply put all of the diffusion line brands together and considering them in the same category.It is just not right . For example, DKNY or Ralph Lauren except for purple lable, retail around $200~500, all of their clothes are made in china, no taste, very mass production, cheap.
Emporio Armani , also considering as " diffusion" and " contemporary" or fall into mid price category( whatever the bullshit description like this keeps going...), are sold around $ 500 to $5000, most of their clothes is made in italy or EU, have a runway in Milano, design by Giorgio Armani himself. How strange, a brand could be a "contemporary" mid price brand but also have a runway and made by Giorgio ,as designer's luxury brand?!
It is totally wrong to put Franch/Italian fashion house diffusion line together in the same category with crap from American or German brand. Because their " parent" is not in the same level all ready, For example, calvin klein top line collection itself, the price point is just around the same with Emporio , far cheaper and less luxury with other european designer brand main line. Nobody care about Calvin Klein or Ralph Lauren in EU or Asia.
Also, Paul Smith is another great example, some people considering it as designer brand , because it is not a diffusion line. But its price point just could not compete with Giorgio Armani , PRADA, or any other fashion house mainline, Paul Smith mainline is selling in a cheaper price than armani's second line Emporio. A "mid price diffusion contemporary "line is more exclusive and pricey than a designer brand , how strange!
Their are way too many brands in the same category, you CAN NOT put them into the same point to talk about, some diffusion line or second line is more exclusive or pricey than "designer" line, some Moderate line is more expensive and better than contemporary line. You should understand the brand itself's position and who its parent is to talk about. Whould you comparing Armani Jeans with Levis , just because they all fall into the category of " moderate"?
what kind of article is this! Totally lack of professional and understanding, most of articles from fashion website the information is crap ,it might be wirtten by some 20s chick who can's afford any fine pieces and never do research at all. Burberry is contemporary?
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