Originally Posted by WillingToLearn
I wish you good luck. At this price point, you will likely need to offer bespoke length and width to be competitive. I'd also suggest at a minimum, you list the length of the standard length tie.
Thank you for the wishes. Bespoke is something we are also very interested and try to decide how to offer it while we maintain our limited edition characteristic. Ideas are welcomed.
Please allow me to explain why the price is very competitive.
Our price is similar with what other unlined "7fold" ties are being offered out there, while we offer so much more and different. I will explain..
First of all we make them 100% by hand, there is no sewing machines involved to save time. While this is done to honor tradition, it help us achieve invincible seams even with the slimmest of fabrics, so you won't end up with a sloppy looking hand rolled hem, or a crooked looking point, but with a beautifully looking point and hem. I just took this shot, it's not the nicest one, but hope you can see what I mean:
Another feature we have are the perfectly balanced folds. This is rare and in order to be achieved it requires interlining, while we don't use any interlining. Not even hidden. Part of the beauty of this tie is to open and vie its folds.
It's no coincidence that each tie requires up to 4 hours to be created. That's a lot of work
Of course our fabrics are jacquard and 100% Italian (not Chinese) silk, maybe except a tweed we have this season with a very small percentage of wool and viscose to achieve the tweed look. One of reason why it's rare to find such fabrics with other makers is because these are high end fabrics and very expensive ones. It's is one thing to color the thread, design the weaving pattern and then implement this design into the weaving and a different thing to get plain white weave silk fabric and print it. Not to mention variations in silk weight and printing techniques and color qualities. Different time required, different skill, different cost and of course different result for the fabric and of course for your necktie.
I have many more points to mention, but here is one last and also very important. A tie from us, means that only you and 32 more people will ever ever ever wear world wide. This makes our cost even higher (no economies of scale), but you get a unique tie and we hope to get a very proud customer.
So I guess the point I am trying to make is that yes as a tie it has a considerable price and so do well tailored suits from the top tailors, but wouldnt you buy them when you know the skill, work and quality put into creating the final result?
Sorry if I was over analytical and you had to read all these I wrote to you, but you were the first to mention the "price". For this reason I offer to you alone 10% discount on your first purchase.