Hello everyone, new guy here.
I used looking fashion clothes and shoes from Emporio Armani Prada or YSL . I never really focus on dunhill untill recently I need a new wallet, after looking at Prada Gucci and some other brand around the same price range, i choose dunhill and really like the quality and texture of the leather at this price point.
So I started doing some research about dunhill brand. To me, the brand's market position is more expensive and exclusive than Hugo Boss, Paul Smith, Kenzo but less exclusive and Influential comparing to E.zegna Valentino Giorgio Armani or PRADA. Probably in the same league with testoni , montblanc . Both of those brands remaining made in Europe but less expensive comparing to the top tier brand.
What I am curious is that I did some research and dunhill as a 100 years old luxury brand, most of its history it is famous for cigar and pipe instead of luxury leather good and clothes. What I know is that the brand started as a luxury fashion house is in the last 10 years when Richemont bought it and hiring Former president of Cartier, Simon Critchell, and CEO of Richemont in North America, was put in charge of getting the Dunhill brand back on track after expansion in product lines and markets led to confusion around its brand identity with Jude law as the face of brand, hiring their first creative director in 2008 and 2010 is their first fashion show appearance!
I can't find anything about dunhill campaign or ad related about menswear or luxury leather good in 1990's or before. So When did this brand started making leather goods shoes and RTW ? Even the confusing Valentino brand which i am interested recently ( they have some really nice and cool stuff) having a lot information about RTW show in the 90's or before . For me a true luxury brand should have catwalk show for a long time.
So most time of dunihll's history , it is not recognized as a fashion house focusing on clothes like Armani? But a cigar company? How shocking!( and ironic). I always thought dunhill produce fine business wear and suite for a long time .
By the way , most of the famous italian labels are found in 1980s . And not much information or historic image you can find about Gucci or Chanel or Loewe before 1990, most of the image, campaign and history about those brand is in the last 20 years. So what do people wear or using in 1960's or 1980's? Can you find a Gucci or Vuitton boutique in 1980?You don't find big name boutiques in Beverly hills or high end department stores at the time?