Thank you so much for the honest comments, I have been in the industry for long enough to have a pretty thick skin. And also to know constructive criticism from simple dislike. I really appreciate you taking the time to look at what we make objectively.
I would love to give our thoughts on some of your below points:
Our Iconic collar seam is simply our logo, identity, a way to tell that it is a Batch shirt. We have gone back an forth on the way that we highlight or don't and you will see a mixture of both contrast and pulling back to the subtlety of just a seam. In future styles it will move to just being a top stitch in some cases. I agree it can be seen as a detail for detail sake, we equate that to an embroidery of a polo player on your chest. Our logo meaning is simply different. Other than being our only branding feature on the shirt we use it to be a subtle attention draw towards the face. Similar to why women wear necklaces (smart and subtle). For men who do not wear ties it adds just a hint of color/interest without being too much.
I totally agree that we are straddling the classic menswear and streetwear crowd. That is exactly where we would like to be. Thank you for recognizing.
Classic menswear is not for us as we are both from creative backgrounds. And streetwear is too casual and just not our style. We believe right in between is an underserved segment, guys who want to look amazing for business and pleasure, serious and professional. Yet do not need the tie or suit on a regular basis. We are working on what this segment is, american sportswear seems like the right fit but guys do not relate to that. Bridge in women's terms.
Our shirts are produced in India. I believe they are artisanal as we work with a factory with only 6 tailors, each shirt is meticulously created one at a time. Each seam is created with the care and attention that normally is relegated to the finest suit or custom shirt. If the bobbin runs out of thread mid seam we rip the whole seam out and re-sew. Our buttons are individually hand sewn. It is not perfect, they are not stamped out of an assembly line, we have tolerances and make mistakes. It is endlessly frustrating, and wholly rewarding. By the looks of what you do I am sure you might agree.
Our fit is very limited at this moment as we grow. It is just not smart for us to make 10 different sizes of a shirt that might be loved or hated. Perhaps we annoy some other size people while we develop our brand. I believe in the long run it is better for us to find our stride first and then focus on serving more people.
We are in the middle of developing a larger selection of collar shapes and details. We really focused on nailing the fit first for the brand as that makes or breaks a shirt. Now that our customers love our fit we are taking a deep dive into our shirt styles and selection. Your comments come at a perfect time in our brand. I really appreciate every question and remark you have given.
You will see a very different Batch shirt hit the store very soon. It is our thoughts on the utility shirt. Again it is not street wear, nor classic. But we think it perfectly addresses guys needs for this evolving world. I would love to hear your thoughts when they are live. Again, thank you for taking your time to question what we do, keep them coming, it is what will make us better. We are shooting for world class. So we need a lot more of where that came from.
Originally Posted by Shirtmaven
I have made samples for numerous shirt start -ups over the years.
I am not trying to be a dick.. just my honest opinion.the iconic collar seam
is the type of detail for the sake of a detail.
"what can we do different"
I think it will turn off more customers then attract customers on this site.
not edgy enough for the street wear and denim crowd.
a little too quirky (not in a good way) for classic menswear.
I see it for a sort of Frat boy, who wants to look cool in his new shirt, but not so odd that he will be made fun of.Our iconic collar detail is a beacon for the like minded.Batch represents local, artisanal, and crafted design with a sharp attention to detail.
artisanal? how can a shirt made in a large factory be Artisanal? BTW. where are your shirts produced?
personally, i dislike a square button cuff.
your fit is very limited, which is fine. but 3 sizes?
There are a lot of skus. you have limited production to keep costs down. which is smart.
you have one collar style which works for both button down and non button down.
I am assuming you vary the fusing for the two models.
does the non button down collar have stays?
your website looks good and is easy to navigate.