I'm glad that there's a thread about this because I have been confused about the direction Brioni has been taking ever since I saw the Metallica announcement. The article that Dandy Wonka posted has a comment from a Brioni employee:
"In the mind of the megalomaniacs at Kering, there exists a client that is young, thin and very affluent who likes to wear his garments close to his body."
OK, I am 29, I work out a lot, I'm not at the point yet where I can buy OTR Brioni but I'm getting close, and I wear shirt stays sometimes to keep my shirt close to the body in the back so I guess the last one kind of applies to me? If someone put a gun to my head and told me to dress as nicely as I possibly could, to me, that means a suit like the ones Brioni used to make. Now, if I had to buy a suit like that, I would go to Kiton.
I also like the point gs77 made about image. I've been reading a lot about the upcoming election and I have seen a couple mentions of Trump talking about wearing Brioni in mainstream, non-fashion news- being associated with Trump can only hurt Brioni if they want to appeal to Millennial customers. I realize that nothing I say is groundbreaking, but I wanted to add my two cents to this discussion as someone pretty squarely in the demographic that Brioni is selling their birthright to appeal to.
Edited by Wrong Crowd - 7/31/16 at 12:16am