I have been reading this forum for years. I was never a member but time has come and i have said to myself that enough is enough. I have to speak my mind.
I browsed recently the new Brioni website. I was appalled by the new logo. After a little search i saw their new creative designer, deirector or whatever else title is a guy who looks like a hipster, tattooed everywhere. And finally i saw the new continental suit on their online shop. Who would ever dare to wear this in a job interview or in a business lunch or in any other business event? What do hipsters have to do with a brand which epitomizes subtlety, luxury, and upper class-bourgeois values, Metallica and a logo which i could have made myself on MS Paint? Give me a break!
I hope that some corporate dinosaurs of the brand read this. I enjoy my existing Brioni suits, i will buy whatever is left from the old school Brioni and switch to Kiton.