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Why is Fendi celebrating 90 years in mid-2016 when they were founded in 1925?


Kendall walked on water in Karl Lagerfeld and Fendi's celebration of 90 years in Rome

http://edition.cnn.com/2016/07/20/fashion/fendi-historical-couture-show-trevi-fountain/index.html

This is their fall 2016 menswear collection:
http://www.vogue.com/fashion-shows/fall-2016-menswear/fendi/slideshow/collection