I had a 25 year old guy who did not know how to button his collar. He was not incapable just clumsy
he had worn t-shirts for too long...
I am not criticising, I am saying you are stating that most (ie over 50% of people) have trouble doing up their top button. I have no stats at all on if its 1%, 10% or 90% and it could very well be more than 50% of people but in theory if you have no evidence to back up that claim (and informal conversations in a mall isnt going to stand up in court) then in theory you could either be sued for false advertising or if someone invested in your business based on your claim that 50% of the population are your target market but in reality its 30% then they'd potentially have grounds for litigation.
At the end of the day I was trying to help not criticise. Even changing "most" to "many" makes it much more defensible and doesnt weaken the marketing message too much
Either someone investing in your company or even if you were just advertising them with that statement. Certainly in the UK the Advertising Standards Authority could take exception if a complaint was made and you cannot back up the claims made and apply a fine to you, someone doesnt have to have "lost money". I dont know enough about the FTC and their policing of advertising in the USA but would imagine it'd still be a risk.
My experience isnt this industry but more banking/insurance where regulators are even more vigilent and dont even wait for the complaints but as a "business person" rather than a technical expert the principles of false advertising, new product development etc are transferable skills to other industries.
Thanks for the offer but I will politely decline. The only time I had issues doing up my top button was when I used to intentionally but shirts a little too small to deal with my less than ideal body shape. All of my shirts now are either bespoke or altered and so correct collar size/shape and no issues doing it up. If life changes I'd consider buying some rather than a freebie.