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Savile Row Tailor Rebrand Help

post #1 of 5
Thread Starter 

Hello there

 

I'm new to the forum because I was looking to enlist some of your expertise on Savile Row. I have been reading several threads here and I feel that you are well placed to help me. 

 

I am a graphic design student and for a personal project, I was looking to rebrand an existing tailoring house on Savile Row. I was wondering if you could help discuss current companies that have strong brand values but are aesthetically outdated brands that could use a rebrand. 

 

Norton and Sons was put through the same process not too long ago and I was looking to do something similar. This is an image that categorised the brands and would appreciate your help in pointing me in a similar direction in taking a traditional brand into a more contemporary and maybe a more exclusive brand. Everything is purely conceptual so any help would be highly appreciated. 

 

Source http://www.movingbrands.com/work/norton-sons 

Worth checking as I am looking to apply the same clean and crisp style and tone of voice with some clever ideas. 

 

At the moment, with my limited expertise, the companies that I feel could work are:

 

C&M

Whitcomb & Shaftesbury

Steven Hitchcock

Walsh & Jefferies

 

Again, I have limited knowledge so any help would be welcome. 

 

Thanks

post #2 of 5
Davies & Sons has talented, reputable tailors but are as stodgy as they come.
post #3 of 5
Thread Starter 


They're another one that I have considered. At the moment, I think C&M is the best option. 

post #4 of 5
Chittleborough & Morgan? Definitely not. They've got Michael Browne. They don't need a rebrand. One of the most forward-thinking and modern on the row.
post #5 of 5
Thread Starter 
Quote:
Originally Posted by agjiffy View Post

Chittleborough & Morgan? Definitely not. They've got Michael Browne. They don't need a rebrand. One of the most forward-thinking and modern on the row.


I have read a lot on Michael Browne lately and thought of branding himself as an idea too. 

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