Morning gents, I hope this is the right section of the forum to post di discussion.
During the last weeks I’ve started working on few projects/designs that - I hope - one day I’ll sell. I’m working on leather goods and I was thinking of how luxury leather goods can be integrated with technology.
After doing my research, I started thinking if Luxury tech is gonna be a real thing or just temporary.
It seems more and more luxury brands are following this trend or by themselves or by partnering with tech companies. Misfit for example partnered with Swarovski. Tory Burch designed a Fitbit line. Montblanc has a key chain that notifies on your smartphone when you are getting to far from them. TAG Heuer released its first smartwatch. On the other way around, Apple is selling its watch partnering with Hermes (even though it’s a bit different because Hermes is not doing any tech, but it’s producing only the band).
And stating to some articles more and more luxury brands are thinking of joining the band.
Well, after weeks and weeks of thoughts, I realised that this isn’t maybe the right way to do it. It sounds to me that luxury brands are starting to produce tech just for the sake of doing it, not because it could be a real revolution for the customer or because it tries to solve a problem or meet a need. TAG Heuer is the perfect example maybe where they ended up with a smartwatch that - spec wise - is fairly behind the competition.
After weeks and weeks of thoughts, I ended up realising that the perfect mix between luxury and tech is keeping them separated.
Or at least integrating them in a smart way that can really solve customer problems or meet their needs.