or Connect
Styleforum › Forums › General › General Chat › Wearable Tech and Luxury... does it make sense or not?
New Posts  All Forums:Forum Nav:

Wearable Tech and Luxury... does it make sense or not?

post #1 of 5
Thread Starter 

Morning gents, I hope this is the right section of the forum to post di discussion.

During the last weeks I’ve started working on few projects/designs that - I hope - one day I’ll sell. I’m working on leather goods and I was thinking of how luxury leather goods can be integrated with technology.

 

After doing my research, I started thinking if Luxury tech is gonna be a real thing or just temporary.

 

It seems more and more luxury brands are following this trend or by themselves or by partnering with tech companies. Misfit for example partnered with Swarovski. Tory Burch designed a Fitbit line. Montblanc has a key chain that notifies on your smartphone when you are getting to far from them. TAG Heuer released its first smartwatch. On the other way around, Apple is selling its watch partnering with Hermes (even though it’s a bit different because Hermes is not doing any tech, but it’s producing only the band).

And stating to some articles more and more luxury brands are thinking of joining the band.

 

Well, after weeks and weeks of thoughts, I realised that this isn’t maybe the right way to do it. It sounds to me that luxury brands are starting to produce tech just for the sake of doing it, not because it could be a real revolution for the customer or because it tries to solve a problem or meet a need. TAG Heuer is the perfect example maybe where they ended up with a smartwatch that - spec wise - is fairly behind the competition.

 

After weeks and weeks of thoughts, I ended up realising that the perfect mix between luxury and tech is keeping them separated.

Or at least integrating them in a smart way that can really solve customer problems or meet their needs.

post #2 of 5
I agree for the most part. The big drawback is tech is so disposable and constantly changing. What's new today will be considered ancient and outdated a year down the line (or even sooner) spec-wise. Coupled with the higher prices the that luxury commands, that makes a hard sell for most consumers. Is a luxury phone from Tag Heuer, for example, still luxurious if it has outdated specs that can't handle the newest android os? From a material standpoint it is built better than most though serves little utility which is pretty essentially the point of tech.
post #3 of 5
Thread Starter 
Quote:
Originally Posted by willmiz View Post

I agree for the most part. The big drawback is tech is so disposable and constantly changing. What's new today will be considered ancient and outdated a year down the line (or even sooner) spec-wise. Coupled with the higher prices the that luxury commands, that makes a hard sell for most consumers. Is a luxury phone from Tag Heuer, for example, still luxurious if it has outdated specs that can't handle the newest android os? From a material standpoint it is built better than most though serves little utility which is pretty essentially the point of tech.

 

That's exactly the point. It reminds me of Vertu, once maker of high luxury cell phones.

I agree about materials, but also for high tech companies to be successful is really important having in house all the tech related knowhow, while fashion companies usually don't have this obviously.

 

I have to say, though, that I would enjoy a backpack or a briefcase with an integrated battery to charge my stuff while I move. That could be a slight integration that is actually useful for the customer.

post #4 of 5

One of the things that draws me to good clothing is the fact that so much of it will last me my lifetime. If I invest in a thousand dollar pair of shoes, those shoes are going to last me for 10-15 years if I treat them well.

 

Contrarily, if I invest a thousand dollars in a smart watch, that thing is obsolete in a year or two.

 

I simply can't reconcile the cost versus cool ratio in my head, and so as a result I prefer to keep them separate and not worry about it. 

 

That said, I'm sure people who have lots of money to throw away never even consider that, so...  

post #5 of 5

I'm not sure I understand the smart watch.  Battery life isn't great, then again, neither is smart phone battery life but now you have two devices to charge every evening, and I'm not sure they offer enough that it's worth the investment.  I mean, you already have a $700 phone, what value does the watch add?

 

I do get the whole luxury watch thing though and have recently started getting into it.  Bought myself a Tag Heuer Carrera about 6 months ago and I bought my wife a Cartier Tank for Christmas.  Kind of wish I hadn't bought the Tag though.  Don't get me wrong, it's a gorgeous looking watch, but they just don't hold their value like say a Rolex does.

New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: General Chat
Styleforum › Forums › General › General Chat › Wearable Tech and Luxury... does it make sense or not?