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Why do full bespoke suiting services differ in price (e.g. saville row)?

post #1 of 4
Thread Starter 

Forgive me if this is a novice question. 

From a Uk perspective places like Cad and dandy, graham browne to name a few offer 'fully bespoke' services starting 1-1.5k. This involves basted fit, fully handwork, quality cloths from reputable mills.

My question is how would a 3k-4k suit vary. I would imagine - Both places will stock a spectrum of high end cloth albeit a premium saville row place having the top of the top, both will take a full range of measurements and know how to, and both will have quality handwork.

So is the only differential a premium paid for 1)reputation 2) pattern cutters expertise, prestige and location e.g. pattern actually cut on saville row.

post #2 of 4
It's not just the raw materials that go in to making something. It's the expertise of the people on the other side to turn those raw materials in to a unique product. Part of that expertise does derive from marketing and oftentimes a larger staff. More employees, more overhead, more margin necessary.

Think of tailored clothing through a lens most people can better relate to: cars. There are people who work at Rolls Royce who are literally the only people in the world who can do what they do with a degree of accuracy. That skill costs money. That cost is passed on to the customer.

Let's look at your question through that lens now. Why does a Rolls Royce cost more than an Aston Martin? Both offer good, handcrafted machines with the same components. They have the best leathers, best upholstery and the best performance.
post #3 of 4


The bottom line is: it doesn't matter. If you want a Huntsman suit, you pay Hunstman's price. It's not about raw materials, location, craftsmanship (well, okay, maybe a bit). If you don't want to pay Huntsman prices, and you're okay with another choice, then make that choice.

 

There is no point trying to analyze whether one brand/tailor/whatever is "worth" more than some other brand. If it's worth it to you, then you'll pay it. If it's not, them move along, nothing to see here.

post #4 of 4


Another way to look at it, perhaps,  is as a form of demand management. If a Huntsman suit cost, say, $500, then everyone would be commissioning suits from them. They'd be overwhelmed. But at $5000 only those clients who really want a suit from Hunstman will pay the freight. Supply and demand.

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