It is a fun piece. Very simple with a sort of restrained whimsy. Small at 35.5mm x 8.8mm. The first editions are nearly all sold out online and at boutiques (though I suppose the right concierge could put in the footwork for one so inclined). Supposedly, only 3001 examples (it's named caliber DUW 3001) with the new movement were made as part of the "first editions." That's something I may have liked for the collectability as much as the smile I get looking at the playful face of it.
If you really wanted one, you could get one. I've seen boutiques "Magically" pull in watches that were far more limited in terms of production numbers and which were supposedly sold out.