Me, too. Also, being Panerai, it's almost guaranteed to be hideously expensive for what you get.
Yes, its a military design, but big deal. No one I've seen wearing one has been in the military, and no one I've seen/known has actually used one for diving. I really like how it looks in rose gold. I think its a nice change from all the steel or titanium Panerais out there. Still, even if the MSRP is $20K, I just don't think I could put over $10K into a Panerai. But if you love it then go for it.