You completely dismiss GO, Breguet, IWC and Omega; but they all have some really interesting current models (mixed in with a fair bit of dross, admittedly).
I don't give a shit about resale value. I'm interested in the actual piece; how well it's designed and made; how it stands out from all the other myriad new releases clamouring for my attention.
Basically, what I'm saying is that it's ok to buy a watch simply because something about it excites you.
I disagree with much of what you say, Coxy (and some of what Foo says, too btw, while also agreeing with some of what he says as well), but I do agree with what I've quoted you as saying above. On that score, I'm like you...I never buy with an eye to resale value. I buy what I like at that particular moment in time, whether it's automatic or quartz. If it excites me, and I'm able to get it (ie. afford it), I do. Simple as that. And, like you, I like Omegas (or at least some of their stuff. I have two of them, both quartz models and I'm okay with that).