Hodinkee has been getting more and more "commercial" in recent years (just like another website that we all know...) but this is really taking it too far, I think:
The above article is, essentially, an infomercial for Bamford. Now, that's not unusual for Hodinkee, as they've been doing that for a long time and I generally don't mind those sort of "Oh, look at this wonderful new watch from XYZ brand" as long as they are informative and not too gushing.
However, the Bamford "heritage Milsub" is a straight-out Frankenstein of a watch. I guess that at least everyone who buys one would know that it's a Frankenstein going in - it doesn't pretend to be anything else. They've taken a Sub case, shaved off the lugs, added an old dial and a new pairs of hands with severely mis-matched lume. It's a mess, and Hodinkee should be, I think, ashamed to promote something like that. Of course, my complaining on here isn't going to a damn thing to change it!