Problem is that whether a watch brand or a lifestyle brand, it's still just a brand.
Very few high-end watchmaking companies have any continuous, legitimate connection to the storied histories that they market. Really, there's just a handful: Patek, Vacheron, Audemars, IWC, Jaeger-LeCoultre, Rolex, Omega . . . and maybe one or two others. Breguet and Lange are both resuscitated brands that have only the most tenuous connections to their historical forebears.
So, while I sympathize with wanting a "real" watch company's logo on my watches, I'm not sure there is much difference between Breguet, which had to acquire Lemania to become a manufacture, and Montblanc, which acquired Minerva to do the same.
That's why I stick to a small circle of makers, which happen to be the same ones that see better resale value and enjoy better status amongst seasoned collectors. It's not an accident so many of the most sophisticated watch guys wind up focusing on Patek and Rolex.