Jack Forster dictated the article (likely on his phone) and didn't proof read it (or have someone else proof it). That kills me.
"If you’ve been following IWC for the last few years, you know that they’ve taken a somewhat different tack in introducing new watches at the annual SIHH exhibition in Geneva... "
Edit: aw crap, missed the three other replies on the next page while out with the dog. :P